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First billboard will feature the brand’s best-selling product, Vitality Treatment Mask, alongside spokesperson Chinese superstar JC-T.
January 16, 2024
By: Lianna Albrizio
Associate Editor
For nearly a century, luxury skincare brand Erno Laszlo has built a global reputation with science-backed products. Now, the brand is taking their marketing game to the next level with its first out-of-home (OOH) ad campaign with a billboard in Times Square in New York City. With plans to have omni communication offline and online, OOH investment is Erno Laszlo’s new strategy in 2024 to expand its influence, say company officials. Going live on the Times Square NASDAQ Screen today...
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